Niche providers make a splash in the cloud computing market

Grazed from TechTarget. Author: Paul Korzenlowski.

Like the tired analogy, the cloud market is filled with big fish in a small — but growing — pond. Amazon Web Services, Google and Microsoft have made a splash in the cloud market and get most of the attention. However, under the surface there is another group of providers — vertical market specialists that are also making waves.

"With cloud gaining acceptance, we are seeing a number of new solutions emerge that are geared to meeting the needs of specific companies," said Jillian Mirandi, senior analyst at Technology Business Research Inc. These niche cloud vendors are found in a number of industries, including in particular healthcare and financial services, where anything as a service (XaaS) options are trying to meet specific industry demands…

The potential for these vendors is great. Heavily regulated industries have specific issues that major cloud vendors often cannot tailor their offerings to. Smaller, vertical-specific cloud providers are getting the chance to make waves in these industries. The number of these selections is expected to increase. In some cases, the niche suppliers build the services themselves from the ground up. In other cases, third parties, such as Veeva, take horizontal platforms (in this case, Salesforce.com) and tailor them to specific niches…

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