Microsoft woos small enterprises with Azure cloud platform

Grazed from BusinessLine. Author: Venkatesh Ganesh.

Satya Nadella has fired his first shot to take on competitors like Amazon, Google and SAP by wooing Indian businesses with its Azure technology. The newly appointed boss of the world’s largest software maker has outlined his vision for taking on competition by getting Indian enterprises and small businesses to adopt cloud computing through its Azure technology platform.

In line with this, the company announced its hardware trade-in scheme for SMBs in India through which these businesses can sell their old hardware for monthly credits that can be redeemed for using Windows Azure software. “We are at a pivotal time in our industry and users are relying on cloud and mobile computing technologies,” said Nadella, addressing more than 500 delegates through a video message at the Windows Azure conference recently…

Nadella’s confidence is backed by the fact that the $20-billion dollar business of Microsoft, is seeing many takers in emerging markets like India and the company estimates that a significant portion of its growth in India in the last 12 months has come from its cloud businesses…

Read more from the source @ http://www.thehindubusinessline.com/features/smartbuy/microsoft-woos-small-enterprises-with-azure-cloud-platform/article5827217.ece

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