Microsoft plans to focus on ‘higher value’ cloud offerings

Grazed from Economic Times. Author: Editorial Staff.

The cloud market in India is heating up with the top four players — Amazon, Google, Microsoft and International Business Machines — trying different tactics to gain control over the still very nascent market here. Microsoft, which offers public cloud services under the Azure brand, says competing on price can no more be the strategy for cloud and it therefore is working on additional higher value services on top of its commoditised cloud offerings.

Amazon, which has cut cloud prices as many as 45 times since 2006, is forcing competitors to do the same, in turn impacting profitability and forcing them to look at other avenues to make money. Google on Tuesday announced a price reduction for cloud services, but corporate vice-president for Microsoft Azure Jason Zander said the company will not cut prices unless Amazon also decides to do so again….

"We do offer Amazon price match for Azure," said Zander. "But we don’t want to compete just on …

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