Marketo Names Fergus Gloster Managing Director of Europe Middle East Africa

Marketo yesterday announced the appointment of Fergus Gloster as its managing director of Europe Middle East Africa (EMEA). Gloster will be in charge of revenue generation for the cloud computing company’s European operation, which includes sales, marketing, customer success, and renewals. He also will put together the Marketo EMEA team and oversee operations, including all revenue-generating activities.

Gloster was the former senior vice president of corporate sales at Salesforce.com and a founding director of its European operations. During his nine years with Salesforce.com, Gloster led the company’s entry into the market and developed its hub-based sales, alliances, and telemarketing model.

"This is an ideal time to join Marketo," Gloster said in a statement. "The company is leading a new market that represents the next major breakthrough in enterprise software. As businesses look to engage with customers at the seed of the modern social Web, they are turning to Marketo to achieve explosive revenue growth. It’s exhilarating to be a part of such an accomplished and seasoned team, as we take our transformative revenue performance management vision and technology to the European market."

Recruiting was "fairly swift," and both Marketo and Fergus felt it was a "good match and fantastic opportunity," says Paul Albright, chief revenue officer for Marketo. According to Albright, the company believes Gloster is the "ideal leader to further accelerate" Marketo’s growth in the overseas revenue performance management market. "He has a tremendous reputation and a proven ability to build winning teams that can take a transformative vision to market," he says.

Albright also points out that Gloster’s "great experience in evangelizing a powerful story and building a market" were important factors when making the appointment decision. "He knows what it takes to scale from a small to very large organization in a short period of time and has proven experience building a world-class team and producing results," he says.

Separately, Marketo announced the opening of its European headquarters in Dublin to expand its operations in Europe and support its international base. "Dublin is an ideal location for our European base, and we look forward to attracting world-class talent that will help us deliver dramatic business impact to our customers," says Albright.