Marketing Managed Services: Are the 4Ps still Relevant in the Cloud Era?

Grazed from MSPMentor. Author: Editorial Staff.

The 4Ps – Product, Place, Price, and Promotion – are well known by marketers as the fundamental building blocks of marketing mix. While the 4Ps have served consumer marketing well, some have said that a new model is required for marketing B2B services.

Harvard Business Review published the results of comprehensive study and suggested that SAVE – Solution, Access, Value, and Education – is a more appropriate approach for B2B. But in today’s competitive environment, marketing cloud services is challenging, no matter what terms you use…

SAVE and Solution

The SAVE model suggests that Solution encourages marketers to focus on solving the customer’s problem rather than emphasizing their product’s specific features and capabilities. For service providers, this means changing messaging from speeds and feeds, processing power, memory and storage. This is difficult for a cloud service like IaaS, because the technical features are tightly connected to the customer problem. Not only does the IaaS buyer needs access to technical resources – processing power, memory, and storage – but the buyer is usually technical, so marketing an IaaS cloud service in technical terms makes sense…

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