KPMG’s 2014 Cloud Computing Survey: Enterprises Quickly Moving Beyond Cost Reduction To Customer-Driven Results

December 26, 2014 Off By David

Grazed from Forbes. Author: Louis Columbus.

Business analytics is a pivotal factor in 35% of enterprises adopting cloud computing today, and 73% are seeing improved business performance after implementing cloud-based applications and strategies. These and other insights are from the KPMG study, 2014 Cloud Survey Report: Elevating Business in the Cloud.

KPMG’s annual survey of enterprise cloud computing adoption finds there is a significant shift away from cost reduction alone to a more customer- and data-driven mindset on the part of C-level executives interviewed. The study is based on 500 interviews with global C-level business executives (CEOs, CIOs and CFOs) from enterprises with annual revenues between $100 million and $20+B representing more than a dozen industries…

The methodology is explained in greater detail on page 15 of the study. The study is available for download here (free, no opt-in)…

Read more from the source @ http://www.forbes.com/sites/louiscolumbus/2014/12/26/kpmgs-2014-cloud-computing-survey-enterprises-quickly-moving-beyond-cost-reduction-to-customer-driven-results/