Kelway Launches ServiceWorks Suite of Cloud Services

May 15, 2012 Off By David
Object Storage
Grazed from MSP News.  Author: Erin Harrison.

UK-based IT services provider, Kelway has rolled out its cloud services portfolio, Kelway ServiceWorks, offering customers a compute platform, email and backup services.

 Kelway, which was launched as an IT supplier in the 1990s, offers an approach to cloud computing that is intended to remove complex jargon and misleading metrics, giving businesses more transparent cloud services. In fact, business outcomes, not jargon, are what define cloud computing, according to Kelway CTO, Andy Eccles.

“The fact that ServiceWorks has caused such an instant reaction confirmed that we’re bringing something different to a busy and competitive marketplace,” Eccles said. “Having such interest in ServiceWorks at this stage shows that we’re ideally positioned to provide these services to our customers. And what’s more, we’re looking forward to extending the ServiceWorks portfolio to meet the needs of more and more businesses globally.”…

Taking a “user-driven” approach, the initial services being introduced are:

  • ServiceWorks Compute, which will provide elastic, enterprise-class cloud computing delivering scale, performance and security without the capital expenditure or management headaches of on-premise deployment.
  • ServiceWorks Mail, gives businesses the choice between a dedicated, private Exchange service, or a multi-tenancy fully featured collaboration platform that combines e-mail, calendar, documents, social media and key business applications.
  • ServiceWorks Backup, a secure, managed off-site data backup and restore service that is highly scalable, robust and flexible.

The London-based company is planning to roll out additional cloud-based services later this year, including: ServiceWorks Desktop, ServiceWorks Video and ServiceWorks Collaboration.

Company officials said ServiceWorks was designed based on feedback from customers and partners in the industry to address business challenges and circumvent the perceived risks in the cloud. To achieve this, Kelway officials said functionality and accountability are delivered via the following components:

  • Self-service: Scalability, which is critical to delivering a true cloud service, is at the foundation of the suite. Individuals with the appropriate authority can configure and modify ServiceWorks to directly respond to the needs of the business – online, and in real-time.
  • Automation: Cloud computing promises the removal of pain from the business in many ways, from reduced capital expenses (CAPEX) to improved flexibility. ServiceWorks is built around repeatable, automated provisioning to ensure businesses see direct results from their cloud investment, company officials said.
  • Transparency: Cloud service providers need to move beyond the traditional comfort zone of computing metrics if they’re going to be truly accountable to their customers, according to Kelway. This means the ready availability of quality-of-experience metrics, which (like the cloud service itself) should be available to customers on demand. ServiceWorks has at its core an open and clear reporting structure designed to help businesses get the most from the service.

The ServiceWorks infrastructure has been validated by VMware, which recognized Kelway with its “vCloud Powered” certification, according to Andy Hunt, vice president, EMEA partners and general business of VMware.

“VMware is enabling businesses of all sizes to accelerate the journey to cloud computing and help drive the proliferation of cloud services in the U.K. and Ireland jointly with its partners,” Hunt said. “It was a logical step for us to work closely with Kelway in developing their ServiceWorks suite of solutions. We look forward to working together in using cloud-based services to meet the dynamic needs of today’s businesses.”