IT’s new battlegrounds in the cloud revolution

Grazed from ZDNet. Author: Jack Clark.

Cloud computing is turning into a true utility, as essential to any business as water or electricity. This evolution is driven by massive investments by cloud companies, itself funded from businesses’ increased reliance and spending on cloud services over their traditional, internal IT.

How this shift plays out will determine the fates of many of the world’s leading technology companies – some stand to benefit and some stand to lose – and will fundamentally change how businesses are structured. It will also create a new and important commercial landscape. Economists have a term for this: the cloud is industrialising…

Industrialisation

The cloud now has a life of its own. As the public cloud grows, so to do the datacentres of service providers, web hosts, colocation facilities like Equinix and thoroughbred cloud providers like Amazon Web Services, Google or Microsoft…

Read more from the source @ http://www.zdnet.com/its-new-battlegrounds-in-the-cloud-revolution-7000006902/