Is Cloud Changing the Differentiation Game?
July 2, 2013
Grazed from Business2Community. Author: Remy Claret..
It’s amazing to see how quickly things are changing in the Cloud arena over the past few years. Three years ago the main reasons to go to the Cloud were almost exclusively cost predictability and TCO containment. Today there is a whole new set of business reasons popping-up and rising in importance. A survey conducted by KPMG at the end of 2012 highlighted some interesting trends on why customers move to the cloud. Business process transformation and improved interactions with customers are named by more than 25% of the respondents as good reasons to go for the Cloud.
Late last year, Gartner issued a survey (around the same time) called “Buyers Tell Us About SaaS and Cloud Adoption Through 2014” with similar findings and conclusions. Cloud went from a pure cost killing tool to an actual business value driver in a remarkably short time. In a business world where product commoditization always prowls in your neighborhood, differentiating through unique customer service is key…
Customer Service provides a number of great ways to help you differentiate: Quick scalability new channels new applications innovative customer conversations With the right cloud platform you can now differentiate on-demand by leveraging the business added-value that the Cloud is now providing…
Read more from the source @ http://www.business2community.com/cloud-computing/is-cloud-changing-the-differentiation-game-0539587