Increase your data quality in sales push for technology equipment

Technology expert Dr Ken Morse has been touring the cities of New Zealand to speak on the importance of making a sales push with new advances in the technology industry.

The specialist was touring areas including Auckland and Christchurch to share some of the secrets of his success as the co-founder of several high-tech companies in America.

Improving sales was one of his main tips; and one of the best ways for companies to do that is to make sure they are targeting the right people.

Increasing data quality is one of the ways to do this, as companies can make sure they have the right information on the right people.

Correct data is key to reaching the right people through sales and marketing efforts.

Some of the companies may wish to send out direct mail to prospective buyers, like one American company which increased its business 20 per cent through sending flyers to the people it wanted to use its product.