IBM’s Software For Innovation Market Strategy: Hybrid Cloud Computing Is One Of The Major Focuses
March 4, 2013
Grazed from Daily Markets. Author: Editorial Staff.
Software for innovation markets at $73.4 billion in 2012 are anticipated to reach $196.4 billion by 2019. Growth is a result of enterprise need to innovate to grow. It is not enough to maintain a static position in a market, nimble competitors steal market share away if innovation is not pursued. Innovation provides competitive advantage and protection of market position.
IBM concentrates on building end to end systems that are able to adapt of market changes. While this may make the IBM product set seem overly heavy in the short run, in the long run, this is of enormous value to clients as proved by the company market leading position in innovation software…
The enterprise uses software innovation to transition to higher quality automated process, middleware to support smarter computing, and cloud computing in an era of smart phones. IBM is profiled as the leader in this software innovation initiative. The ability to federate and spread workloads securely between private and public clouds is “hybrid cloud computing.” One mission of software innovation is to lead customers on the journey to hybrid cloud computing…
Read more from the source @ http://www.dailymarkets.com/stock/2013/03/04/ibms-software-for-innovation-market-strategy-hybrid-cloud-computing-is-one-of-the-major-focuses-says-a-new-research-report-at-reportsnreports-com/