IBM expands its cloud-based e-commerce technologies a year after their debut
July 23, 2013
Grazed from InternetRetailer. Author: Amy Dusto.
IBM Corp. is forging ahead with its “cloud-based,” or Internet-hosted, e-commerce technology strategy as it faces growing competition from technology rivals. Last year IBM began offering software-as-a-service e-commerce technologies, rather than only licensed software that clients maintain on their own premises, in its Smarter Commerce suite.
With the latest Smarter Commerce applications that it released last month, including a tool to parse through the tomes of consumer sentiment data on social networks to help marketers track how consumers view their brands, the company says it now offers more than 100 cloud-based tools to retailers…
In addition, IBM this month it acquired cloud computing infrastructure provider Softlayer Technologies Inc., which will expand IBM’s ability to offer data storage and computing services in the cloud through networks of Internet servers. That will enable IBM to compete with Amazon.com Inc.’s Amazon Web Services, which provides web-based data storage and computing power to organizations of all kinds, including Netflix Inc., the streaming entertainment provider that is No. 9 in the 2013 Internet Retailer Top 500 Guide…
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