IBM Chases Amazon in Cloud Computing
October 4, 2012
Grazed from CloudTimes. Author: Saroj Kar.
IBM is targeting a market where the technology giant is considered as a newcomer. A major change in a society that generally deals with the largest corporations and governments around the world, IBM will increase its efforts to sell the so-called cloud computing services to medium-sized companies. The company has lined up partners to resell its services and is helping software companies to adapt their products to the IBM machines.
The decision puts IBM in more direct competition with Amazon and Salesforce. Both have been successful in dealing with SMEs and are expanding their offerings to larger companies. The software giant hopes that its knowledge of the industry and the wide range of technology will help the company to gain a large share of the market and that a series of more limited size of business may be added to new sizable revenue…
IBM identifies cloud computing as one of the four main areas of revenue growth, along with the emerging markets, software for data analysis and urban technological systems. But the company is lagging behind some of its rivals. According to analysts, Amazon is considered the market leader in the rental of power, while Salesforce is leader of the internet management software and CXM products sold to customers. And both companies have used their expertise to expand into new cloud markets, targeting large customers…
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