Hybrid Cloud – the gift that keeps on givingMarch 21, 2019
Author: Lex Boost, CEO, Leaseweb USA
As all in the industry are aware, the rate at which cloud
computing technology has been adopted has seen it firmly entrench itself as a
vital platform for many organizations keen to develop innovative products and
services. Many organizations are well on the way to making cloud operating
systems a natural part of how any business operates, it presents great
opportunities for innovation amongst businesses, especially those looking for
more flexible and secure infrastructure solutions.
Analyst firm Gartner found that
cloud computing ranks among the highest on its disruption scale, with these
services set to continue to grow in popularity, acting as a necessary enabler
for future disruptions. In the U.S., the 2018 IDG Cloud Computing study found
that 73 percent of organizations have at least one application or a portion of
their computing infrastructure in the cloud while 17 percent plan to do so
within the next 12 months.
There are, however, some businesses that remain sceptical of cloud
computing, despite the infrastructure proving to enhance or replace all parts
of a business’s IT environment while promoting improved efficiency, the
opportunity for expansion, and greater flexibility.
For those looking for the best of both worlds, hybrid cloud
solutions have naturally become the ‘it’ thing. By combining both public and
private cloud infrastructures, hybrid cloud solutions provide greater
flexibility for companies seeking both hosting resources and the ability to run
classified applications privately while maintaining SaaS and IaaS on a public
Many are already reaping the benefits of hybrid cloud, but if you
are on the fence about making it the basis for your IT infrastructure, it is
good to remember a few of its more notable benefits.
1. Easy and efficient scalability
Scaling an IT infrastructure can be extremely expensive, putting
it out of reach for most small or newly-thriving businesses.
Hybrid cloud environments, however, allow businesses to scale in
order to accommodate specific workloads. Businesses can implement automation
rules in the cloud that ensure the ability to scale resources up and down as dictated
by business demand. This customisation ensures an optimised environment that
performs efficiently to take advantage of unlimited resources based on demand-driven
2. What downtime? Even during disasters
Keeping your business running at all times is crucial if you want
your company to succeed. Your data should still be accessible even during a
disaster, but there’s more to this than simply backing up and replacing content
on a cloud platform.
That’s why hybrid cloud solutions are often considered the key
components in business continuity solutions. Hybrid clouds ensure critical data
is replicated to a cloud in a different location, thus providing data insurance
in the event of any natural or technological disaster.
3. Reducing your time to market
One of the primary reasons that organizations choose to move to
the cloud is to make it easier to expand their business into new regions. Hybrid
cloud platforms provide the agility needed to quickly enter new markets at
Companies of all sizes are able to get a jump on global
initiatives, as the cost of investment is greatly reduced through on-demand
self-service. Cloud resources can be automated and spun up swiftly to grow when
needed without wasting any unnecessary resources. Thanks to the reductions in
time and low costs of entry provided by hybrid cloud solutions, companies of
all sizes can increase their competitive advantages.
4. Improved security
Although security fears are decreasing as cloud usage grows,
security measures remain a top priority and an ongoing challenge that needs to
be managed properly in any organization.
A private hybrid cloud system ensures you have more control over
the design and architecture of the system, while providing a higher level of
data security in comparison to public cloud solutions.
5. Gain the competitive edge
When it comes to innovative technologies, hybrid cloud solutions
offer far more opportunities than any other type of infrastructure, providing
benefits in the form of customer satisfaction, decreased costs and risks,
higher revenue, and greatly expanding global market reach.
Adopting cloud solutions can give your organization a leg up on
the competition, too – in fact, the IDG research indicates that more than one
third of respondents (38 percent) shared that IT
departments feel pressure to migrate 100 percent to the cloud to remain
Cloud adoption is giving no sign of slowing down and business that
don’t embrace it in some way, shape or form will undoubtedly be left behind.
But cloud should work for your business not against it. Pick the right
combination of public and private cloud infrastructure for your business needs
and reap the benefits of the flexibility it brings.
About the Author
Lex Boost is the CEO of Leaseweb USA. He and his team are responsible for the development and execution of Leaseweb’s core vision and strategy across the United States.
With over 20 years’ experience in the digital industry, he has gained leadership experience from a broad range of organizations and cultures, including both B2B and B2C markets, in startups, as well as large corporations. In previous roles, he worked as the CEO of one of the largest dating websites in the Netherlands, owned by the European TV giant RTL – Bertelsmann. Prior to that, he was Head of Digital for PaperlinX, one of the world’s largest communication materials merchant, with over $6 Billion in revenues and over 6000 people worldwide. He also has extensive experience managing startup companies from 1997 to 2012, in the SaaS and Mobile application space.
He studied at Delta University in Utrecht (Faculty of Business Economics) where he earned a BA in Business Economics. When not working, he enjoy classic cars (also racing them), traveling, attending live concerts, and playing tennis.