How to Start Your First Marketing Campaign

August 15, 2017 Off By Hoofer
There is no one-size-fits-all approach to marketing. Your business, industry, target market and platforms should determine how you promote your business online, which could be through PPC, email marketing or social media management. To ensure your success when launching a new company, we are offering tips on how to start your first marketing campaign.

Organize Your Ideas

We don’t doubt you have a variety of ideas floating around in your head or written in a notebook. However, don’t rush into starting all the ideas at once. Instead, aim to identify the marketing opportunities that will provide the biggest benefits to your business.

Ask yourself the following questions for each idea:

  • How long will the marketing campaign take?
  • How much will it cost?
  • What resources will you need?
  • What results can you expect?

Aim to discover the best marketing idea that will provide your business with the highest ROI and engagement.

Market to Your Audience

In addition to identifying the best ideas for your business, you must also create a marketing campaign that suits your audience. Your target demographic should always be at the forefront of your mind when launching a new marketing campaign, so you must create content that will resonate with your prospective customers.

Consider topics that may prove most popular with an audience, and which are likely to result in next to no engagement. Aim to regularly provide potential customers with meaningful marketing experiences, which could boost your conversion rate, as a result.

Create a Dedicated Landing Page

It is essential to track every marketing campaign to determine its success or failure. For this reason, we suggest you create a dedicated landing page for every campaign you launch. Every landing page should feature a question, which will direct them to the page.

Lead Nurturing

Once you have launched your first marketing campaign, your next step should be to turn a lead into a customer, before encouraging them to become a repeat buyer. Lead nurturing requires you to create touch points with a lead to improve communications and remain fresh in their minds.

Try to gather as many details as possible about a lead to send them targeted messages or offers, which will encourage them to engage with your brand and make a purchase. For example, you can send email marketing campaigns to promote discounts, company news or exclusive offers.

Hire a Digital Marketing Agency

Starting your first marketing campaign can be a little overwhelming. That is why we recommend focusing your efforts on one or two platforms to create a successful campaign, instead of juggling different ideas to create an average strategy. You also have the option to turn to an experienced digital marketing agency, who can manage every aspect of your marketing strategy or can offer individual services, such as PPC, SEO and content marketing. Contact Post Launch to get started.

Do you have any top tips to share for starting a marketing campaign? Log in to share your helpful advice or stories in the below comment section.