How to Plan an Effective Cloud Marketing StrategyApril 27, 2018
Article Written by Agnieszka Podemska
Cloud services are utilized by many businesses for a variety of operations such as big data analysis, accounting, CRM, email validation, and many more. With the increase in popularity of cloud computing, companies turn to the cloud to optimize their marketing operations as well. Businesses can now build stronger relations with their clients by keeping in touch with them online.
Additionally, thanks to the cloud, companies can analyze their target customers’ behavioral history and adjust their range of products according to their clients’ specific needs. Cloud can adapt marketing activities to individual recipients. It is also cost-effective as it eliminates the costs associated with printing marketing materials or spendings on radio and TV advertising. Due to the pay per use model, cloud users spend their budget only on the actual resource usage without wasting their money on unutilized storage. It is also a cheaper solution than the employment of the on-premises software.
In order to strengthen their online presence, businesses need to prepare a successful cloud marketing strategy:
1. Thinking about the goals
Just like with traditional marketing, the first step is to define the objectives. Businesses need to think about their goals for their marketing campaign, such as reaching a specific age group or establishing brand identity for a new product. Choosing goals is also related to establishing a new target. What type of target customers does the company want to attract? Once this question is thoroughly analyzed and answered successfully, the next step can be implemented.
2. Creating and developing attractive content
This next step will be to start the process of creating the graphics and multimedia material by the marketing team. This marketing content will then have to be moved online by the web development team. The developers will also need to make sure the content looks visually attractive and encourages customers to click on the inserted links. They also need to ensure the marketing content is compatible with all existing electronic media devices. Since the consumers cannot physically touch the product being advertised, it is the visual delivery of that product that would affect their decision to purchase it.
3. Updating the content
Once the content is moved to the cloud, it needs to be regularly updated. Since successful marketing involves user interaction, the marketing team will also be responsible for regular social media posts, and replying to their followers’ comments. Cloud marketing experts will need to continuously monitor if the campaign successfully reaches the end user.
4. Evaluating the campaign
A good marketing strategy involves concrete baselines determining success or failure of a given marketing campaign. The course and results of the campaign should be closely monitored, and the development of the campaign itself should be adjusted if the need arises. Another advantage of utilizing cloud services is that changing the campaign’s objectives in the process can be possible without budget overruns.
With a good cloud marketing strategy, the marketing team can take advantage of the full potential cloud services have to offer.
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