How To Compete with the Big Players in the Cloud Computing Space

Grazed from MSPMentor. Author: Editorial Staff.

Box, Dropbox and Mozy are just a few of the many large players in the enterprise cloud computing space competing for your clients’ attention. While these companies undoubtedly have the advantage when it comes to brand-name recognition, they cannot match your local, trusted presence as an MSP. Here are three ways in which you, as your clients’ trusted IT partner, can stand out in the crowded cloud computing space and successfully compete against the big players.

1. Brand your IT services under your own name

If you’re merely reselling the offerings of corporate giants, such as Box or Carbonite, you’re likely taking the wrong approach to maximizing your revenue and profits. Most large brands force their brand on your clients, limit customization options and cap the margin opportunity for their channel partners. Consequently, by just reselling these brand-name cloud products and services, you’ll get squeezed by low margins–probably not the business model you want to pursue…

Instead of bundling and reselling IT services from large, difficult-to-deal-with companies, a smarter approach is to provide offerings such as backup and file sync that you can offer under your own brand name. By doing so, your clients will look at the features and capabilities you offer, rather than at the commoditized prices of larger vendors…

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