How Cloud Computing Is Driven by Mobile, Media and Marketing

Grazed from CIO. Author: Bernard Golden.

I observed an interesting debate on Twitter a couple weeks ago between an advocate of "enterprise" computing and an Amazon Web Services champion. After it went back and forth I bit, I offered my contribution: Somebody is using a ton of AWS, and it’s growing like crazy. Listening to this debate reminds me of the Men Are From Mars, Women Are From Venus discussion about how two people can discuss something and still fail to understand the other person’s basic perspective. In the case of this Twitter debate, the discussion failed to address a key question: What are the requirements of the applications running in those environments?

The crucial fact is that those who defend enterprise computing fail to grasp the fact that legacy IT infrastructure and operations don’t address the requirements of new application types that I label the "three M’s"-mobile, media and marketing. These apps are flocking to public cloud computing because they’re not well served by traditional infrastructure and are much more aligned with what cloud computing brings to the table…

It’s critical to understand the characteristics of these applications to understand why demand for cloud computing is in its early growth phase-and why we’re about to see its already rapid adoption accelerate even further. Legacy enterprise applications could be tuned to a couple operating systems and a few browsers. They also had very predictable user populations and use patterns. The emphasis for these kinds of applications vis-à-vis infrastructure is to implement a static environment and make it difficult to modify…

Read more from the source @ http://www.cio.com.au/article/453182/how_cloud_computing_driven_by_mobile_media_marketing/?fp=16&fpid=1