How Cloud Computing Can Bring The Voice Of The Customer Back Into Manufacturing
May 22, 2014
Grazed from Forbes. Author: Louis Columbus.
In contrast to SAP ’s cautionary tale including the abrupt departures of Vishal Sikka, Shaun Price and continued attempts to recapture their customers’ cadence, Salesforce shows how powerful galvanizing customer-facing systems are in redefining manufacturing today. The revolution that manufacturers want starts in their front offices, focusing on making every relationship count. Trust, not transactions, matter most in manufacturing today. Defining a mobile-first application development strategy that includes deep contextual customer intelligence, Salesforce shows potential to lead a revolution in manufacturing with its Salesforce1 platform.
The recent Salesforce announcement that they are focusing on a delivering solutions that solve specific industries’ issues is noteworthy. It provides a blueprint for helping manufacturers navigate away from an inward-centric, myopic transaction mindset to one that embraces customer’s rapidly changing needs…
The solutions, built on the Salesforce1 platform, promises to provide speed and anticipate changes in customer business models and a quickening cadence. Salesforce is not a previous or current client of mine and I listened in to their announcement from London today free over the Internet…
Read more from the source @ http://www.forbes.com/sites/louiscolumbus/2014/05/22/how-cloud-computing-can-bring-the-voice-of-the-customer-back-into-manufacturing/
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