How big data will impact employment and human resources
August 6, 2013
Grazed from VentureBeat. Author: Sandeep Chad and Holly DeMuro.
There is a growing awareness among decision makers of what big data is, what it can do, and why it’s important. Put briefly, big data is what it sounds like: the collection of data that can ultimately be used to create reports that tell a richer, multifaceted story not easily discernible with existing reporting capabilities. Like any other disruptive technology, big data comes with its share of skeptics, who argue that any report, metric, or KPI tells a story and therefore big data isn’t a significant business change. However, the skeptics can be proven wrong. Big data is so big that it has the potential to disrupt everything we think we know about consumer behavior, employment, healthcare, and any other sector of our lives.
How big is big data really? According to IBM, we create 2.5 exabytes (quintillion bytes) of data every day. Put it all together, and you have seriously BIG data and a seriously BIG story. Where does the data come from? Hint: If you’re reading this on a screen, you are looking at it right now. In today’s world, it is very difficult — almost impossible — not to leave a digital footprint across everything that you do…
Credit card companies have been tracking consumers for a while, but with cheap data storage and computing costs, this ability has become mainstream. Purchasing behavior is being tracked continuously — whenever you make a credit card purchase, scan a rewards card at a store, or even use EZPass to pay your tolls. The capturing, monitoring, and recording of data has become an undeniable norm that will become even more widespread and in-depth in the future…
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