Google Wants to Bring Corporate Computing Into Its Big Cloud Tent
June 27, 2014
Grazed from eWeek. Author: Eric Lundquist.
Google’s big tent strategy was in clear evidence this week at the Google I/O developers conference. The company with roots in linking ads to Internet searches now wants to own your wrist, your auto, your television and your whereabouts as you travel along in the Google cloud.
The big tech tent outlined by keynoter and Android boss Sundar Pichai is by far more comprehensive than any other single competitor or even groups of competitors. What does it mean? Remember that Google is fundamentally a media platform connecting the whereabouts and interests of users with advertiser products and services…
The more you know about your users, even if grouped in anonymous segments, the more valuable your media platform. So much for the underlying economics of all that Googlemania demonstrated by the 6,000 developers in attendance and the million or more watching the Webcast. Now to the products…