Google Renews Its Cloud Efforts
November 4, 2014
Grazed from WSJ. Author: Alistair Barr.
Google Inc. built one of the world’s most powerful networks of data centers, able to handle more than three billion search queries a day. But it fell behind Amazon.com Inc. in the fast-growing business of renting out computing horsepower to others. Now, Google is making a renewed effort to catch Amazon. At a conference on Tuesday, Google will highlight new offerings that make it easier for customers to set up so-called cloud services more quickly.
Google executives say they’ve learned from past mistakes and are adapting the company’s offerings. It will be a tough sell. “Five years ago, when we were starting, Google’s service didn’t really exist and Amazon was the only complete option,” said Adam D’Amico, director of technical operations at Okta Inc., an identity-management startup that runs its business on Amazon’s computers…
The company is considering Google as a backup. “Google is the second-place contender now,” he added…
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