Four Benefits of Using Tablets at Trade Shows

Do you regularly attend trade shows, conferences or exhibitions? If so, you may have already noticed that more and more business owners are using tablets as part of their exhibition booth. Tablets are most definitely rising in popularity, and when used in the right way can significantly improve your customer engagement and make the most out of your presence at a trade show or exhibition. If you’re considering upgrading your next booth to include tablet displays, here are just some of the reasons why you definitely should.

Attract More Visitors

It’s rare that you will find anywhere that attracts more competition than a trade show or fair. Whilst you are amongst many other competing businesses and products, it’s more important than ever to attract the attention of the visitors. Tablets and iPads are great forattracting visitors to your stall, as they’ll draw people in to find out what’s on them! Visitors will be curious to find out what they can discover by using your tablet which is bound to increase your visitor numbers.

Stay Up to Date

Using tablets at yourtrade show exhibition helps you stay up to date and give your staff modern material to work with. When you use paper documentation, last-minute updates just before or during your trade show exhibition can be quite problematic and stressful. But, when you use tablets you have the advantage of being able to easily distribute the latest version of the material to all of your staff members.

Better and More Effective Conversations

All types of content can be shown on an iPad or tablet, depending on what the visitor is looking for at your booth or which part of the buying cycle they are in. Sale support materials on your tablets can be divided up according to product and stage of the buying cycle, in order to help your customers  make an informed decision about the product. For example, you can display appealing photographs to customers who are ‘just browsing’ in order to showcase your solution, and go further into details such as tech specs and price lists with customers who are getting ready to make a purchase.

Quickly Capture Contact Info

When you are at a trade show, it can often be difficult to get any information you capture sent back to the office in a quick and efficient way. When you wait to get contact back to the office you can lose out on valuable follow-up time, especially if the trade show runs over the course of a weekend or a few days. But, when you use tablet computers you can set up an app which syncs with the back office so that hot leads can be followed up on as quickly as possible. Not only that, but with the use of secure tablet enclosures andiPad kiosks, you can allow customers to enter their own contact information at their own leisure whilst having peace of mind that your tablet is secure whilst remaining attractive.

There are many further benefits to using tablets and iPads at trade shows!