Experts outline key cloud computing trends for 2014

Grazed from The Guardian. Author: Adam Davidi.

Increased adoption of hybrid cloud computing models and innovation over cost-cutting are just some of the predictions from our panel of experts on key cloud computing trends for 2014. As we look ahead to the new year, we asked six cloud computing experts for their big trends for 2014. Here’s what they came up with:

Werner Vogels, vice president and CTO, Amazon.com
The cloud allows everyone to become a media company: In 2014 expect a great rise in organisations that are adding media capabilities to their offerings. A good example is sports clubs; all are looking for ways to establish an engagement with their fan base beyond the two hours on a weekend. A successful way to achieve a weeklong engagement is by daily distribution or fresh, exclusive media content. The subscription revenues for clubs that often have millions of fans around the world are substantial…

Pete Baxter, UK managing director, Autodesk
Boosting international competitiveness: Access to the cloud is changing the way our design and engineering customers work. The cloud represents an opportunity to continue to boost our competitiveness in the international manufacturing market, enabling a new breed of designers to run cloud based simulations to refine their designs, collaborate with colleagues and partners in any geographical location and have access to unlimited computing power, without the previously prohibitive costs. In my view 2014 will be the year that the cloud will enable a whole new set of innovations driven from emerging design companies as well as established names in the manufacturing sector as the true power of cloud based design, simulation and analysis as well as collaboration is realised and in doing so allows smaller companies to compete and win in a global market…

Read more from the source @ http://www.theguardian.com/media-network/media-network-blog/2013/dec/09/experts-cloud-computing-trends-2014