Enhancement of Cisco’s Cloud Channel Program
October 1, 2012
Grazed from UCS. Author: Editorial Staff.
Cisco Systems Inc. is enhancing its cloud channel program with the aim of helping solution providers capitalize. Cisco is looking at two sides of the cloud computing market: public cloud services that partners offer to end user customers and service provider and on-premises private clouds to which solution providers sell hardware. When these two cloud models are combined, Cisco believes that it will present a $25 billion market opportunity.
Support and resources are offered to qualified solution providers by Cloud Builder Specialization to differentiate themselves to the sales of Cisco. Through hardware sales, it is suggested that these solution providers will excel in building and supporting what is traditionally private cloud infrastructure. By offering more support in developing and certifying systems, sales and marketing support to these partners, Cisco aims to widen the margins and rebates through the VIP program…
Recently there has been a growing number of cloud services directories sponsored by vendors, and the Cisco Cloud Marketplace is the latest addition to this list. Within this model, the Cisco domain allows qualified cloud partners a private page which allows them to display their certifications and capabilities to end-user customers, with reference to multiple vendor technologies…
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