Dell tackles cloud market with ‘multi-cloud’ management approach

Grazed from V3.co.uk. Author: Roland Moore-Colyer.

Cloud is one of the biggest trends in the IT industry, driving revenues for major technology brands and changing the way organisations manage their IT infrastructures and processes. As such, virtually every major technology firm has its approach to adopting the cloud, and Dell recently outlined its cloud strategy at the company’s 2014 Solutions Summit attended by V3.

However, unlike other tech giants, Dell’s approach, according to Nick Hyner, EMEA director of Cloud Services at Dell, is to act as a facilitator of cloud adoption for enterprises, rather than provide its own cloud services. This might come as a surprise as Dell – a manufacturer of servers and a provider of cloud-ready tools, with vast resources at its disposal – might be expected to set up its own service similar to that of Amazon Web Services and Microsoft Cloud…

Yet as Hyner and his colleagues explained, Dell has chosen to take the route of being a middle man in the cloud process as it offers several benefits. This includes mitigating the investment and risk required to develop and roll out its own cloud service, while also avoiding competing in an area that already has players fighting for market share…

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