Data is the New Cloud King

Grazed from TalkinCloud. Author: Mike Vizard.

When it comes to cloud computing, data is the once and future king. While most of the cloud computing focus for the last four years has been in infrastructure as a service (IaaS) and platform as a service (PaaS), traditional enterprise IT vendors have figured out the best chance they have to thwart the ambitions of rivals is to leverage all the data they have access to inside their applications.

All things being relatively equal when it comes to cloud platforms, the most important factor in deciding where to host that application is access to data. After all, building an application is one thing. But that application is only as valuable as the data it contains. What Salesforce.com, Oracle, Microsoft, SAP and IBM have figured out is they already have a lot of the critical data that developers are looking for within their application environment…

In fact, the politics of data in the cloud is driving some strange bedfellow behavior. Salesforce.com, in theory, competes head to head with both Oracle and Microsoft. But with the launch of Salesforce1 it became clear that Salesforce.com is building an application platform around its customer relationship management (CRM) application. Developers can more easily leverage the data in Salesforce.com if they build their applications on cloud platforms where Salesforce.com resides. In fact, Salesforce.com is now the provider of one of the fastest growing environments in the cloud…

Read more from the source @ http://talkincloud.com/big-data-and-cloud-computing/061114/data-new-cloud-king