Collaboration now tops list of cloud computing drivers

Grazed from CIO. Author: Thor Olavsrud.

With cloud computing maturing, the competitive advantages provided by cloud adoption are declining, but not being in the cloud is turning into a serious disadvantage, according to a new report by Harvard Business Review Analytic Services. "The benefits are starting to flatten out," says Abbie Lundberg, contributing editor at HBR.

But that’s because CIOs and their peers are no longer debating the benefits of cloud as they once did. With ‘everyone’ now leveraging cloud, you have to use cloud in imaginative ways to get a leg up on the competition. But as one respondent told HBR, cloud computing may no longer give you the competitive advantage it once did, but not using cloud can put you at a significant disadvantage…

"Cloud has become much more of an accepted part of enterprise IT operations," Lundberg says. "In the early days, cloud adoption really grew out of two things. The first was IT leaders who were really tech savvy and looking for alternative ways of doing things. The second was line of business leaders saying ‘we can just go out and buy our own capabilities.’ Today there’s really been a coming together and what the data in this report really showed is maturing and professionalizing of the use of the cloud."…

Read more from the source @ http://www.cio.com/article/2971521/cloud-computing/collaboration-now-tops-list-of-cloud-computing-drivers.html