Cloudwashing: Fiction or Reality?
May 27, 2014
Grazed from SmartDataCollective. Author: Natalie Lehrer.
A new term has emerged in the cloud computing blogosphere and it has been aptly named “Cloudwashing.” The term is meant to play off of the popular word whitewashing. When something is so diluted that it turns white, we often call it whitewashing. When every single press release from a company includes the term cloud, we start to wonder if the term is being included arbitrarily or if companies are doing this just as a way to garner additional attention.
We encourage you to sift through press releases to see if you can spot this trend on your own. There are two schools of thought on this and each have valid points. On one hand, computing giants are moving into the general direction of the cloud being integrated into anything and everything they do. Wouldn’t it make sense for every press release put out to have something to do with cloud?…
Microsoft boldly proclaims that it is “Cloud & Mobile First” while the US government even went as far as introducing a Cloud First initiative in 2010. Let’s be honest, its not “Cloudwashing” if it really is about the cloud…
Read more from the source @ http://smartdatacollective.com/cloudwedge/201226/cloudwashing-fiction-or-reality