Cloud Storage Providers Offer Apps for Competitive Edge

Grazed from MidsizeInsider. Author: Rick Robinson.

The cloud storage market, including the fast-growing personal storage segment, is fiercely competitive. Cloud storage costs are being driven down, which is good news for all cloud users, especially IT professionals at midsize firms. At the same time, cloud storage providers are seeking to stem the downward price pressure put on them by broadening their offerings beyond pure storage.

Thus, they are offering a growing range of apps intended to give prospective customers a reason other than sheer price for selecting their services. For midsize IT, such apps could be yet another benefit of a hotly competitive cloud marketplace; but a possible complication is that the apps may be designed to appeal to individual employees rather than to benefit business customers…

Personal Clouds Now Come with Perks

As Jared Newman reports at InfoWorld, individual cloud storage providers such as Box and Dropbox are offering apps and other features as they seek to distinguish themselves in a highly competitive marketplace. Unlike "wholesale" cloud storage services that are marketed directly to businesses, individual storage providers market themselves to individual users. However, while this type of service began on the consumer side, individual cloud storage is increasingly a business offering…

Read more from the source @ http://midsizeinsider.com/en-us/article/cloud-storage-providers-offer-apps-for-c

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