Cloud Computing: Yahoo Trumps Google As Most-Visited Website
August 22, 2013
Grazed from InformationWeek. Author: Kristin Burnham.
For the first time since 2011, Yahoo ranks as the most-visited website in the U.S., according to the latest report from ComScore, which tracks unique visitors to U.S. properties across the Web. Yahoo received 196.6 million unique visitors in the month of July compared to Google’s 192.3 million. Microsoft, Facebook and AOL rounded out the top five.
According to the report, Yahoo saw 20% more unique visitors in July 2013 as compared to July 2012. Traffic to Tumblr, the blogging platform that Yahoo acquired in May for $1.1 billion, did not contribute to Yahoo’s overall traffic number, said Andrew Lipsman, ComScore’s VP of industry analysis. Tumblr ranked as the 28th most popular U.S. property in July, according to the report. The latest ComScore numbers also do not include mobile usage…
Ed Barton, director of digital media at research firm Strategy Analytics, says that Yahoo’s arrival at the No. 1 spot was a surprise to many analysts and industry experts. "Just in terms of purely looking at the momentum of Yahoo and Google, Google has been the 800-pound gorilla and people have been questioning Yahoo’s relevance on a regular basis now," he said. "To see them counter-punching like this — and, more significantly, seeing what we might describe as some really positive outcomes from some of the changes [Yahoo CEO Marissa] Mayer has put in place — is overwhelmingly positive."…
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