Cloud Computing: Why Can’t Google And Amazon Just Get Along?

Grazed from SeekingAlpha.  Author: Amit H. Shah.

The rivalry between Google (GOOG) (NASDAQ:GOOGL) and Amazon.com(NASDAQ:AMZN) started when Google began to scan and digitize books about a decade ago, and has accelerated as each company tries to compete in the other’s main domains.

Arguably, competition is healthy and Amazon.com’s own efforts to digitize books and sell e-books on Kindle may well have been reactionary to the threat that Google posed. Since then, the rivalry between these two e-giants has accelerated as Google encroaches into e-commerce and cloud computing and Amazon.com encroaches into selling hardware that competes against Android devices (while using a modified version of Android itself) and into online advertising…

Amazon.com Is The Reigning Champ Of Cloud Computing… For Now

Amazon.com’s expertise lies in e-commerce whereas Google’s expertise lies in online search and advertising associated with that. Both companies overlap in areas of cloud computing and hardware for mobile devices. Amazon Web Services was the first platform for cloud computing, whereas Google entered this arena only about a year ago. Amazon.com has a commanding market share in cloud computing, but its competitors have much faster growth rates…

Read more from the source @ http://seekingalpha.com/article/2416565-why-cant-google-and-amazon-just-get-along