Cloud computing: Why are Americans confused by it?
September 21, 2013
Grazed from Christian Science Monitor. Author: Leslie Meredith.
Cloud computing, or using remote Internet servers to store data, may be one of the most misunderstood terms in our country today. A recent survey reveals the depth of misconception swirling around the simple term "cloud" — people say they don’t use cloud computing when almost all of them do, and they just can’t shake the association with weather. The problem may not be with understanding the technology, but simply a case of choosing the wrong name.
What’s in a name? TechNewsDaily turned to naming consultant Adam King of Sun Valley, Idaho, who named Spike TV, an action-packed cable channel geared toward men. He was not surprised at the confusion swirling around the meaning of "the cloud."…
A good name takes into account the existing meaning of the word, King said. "A ‘cloud’ means confusion, vagueness, and something that hides other things," he said. "We already use negative expressions like ‘his head is in the clouds’ and ‘You are clouding the issue.’"…
Read more from the source @ http://www.csmonitor.com/Innovation/Latest-News-Wires/2013/0921/Cloud-computing-Why-are-Americans-confused-by-it