Cloud Computing: VMware Invests In Software Management Startup JFrog
July 16, 2014
Grazed from Forbes. Author: Ben Kepes.
As infrastructure becomes more and more commoditized by cloud computing vendors like Amazon Web Services and DigitalOcean, those legacy vendors whose bread and butter relates to infrastructure provision are scrambling to find product offerings to fill the revenue gap left by dwindling sales. I’ve written at length about Cisco’s attempts to staunch the flow but another company in a similar situation is VMware. Long the king of virtualization, VMware VMW -0.73% still has great revenues, but these are being threatened as more and more organizations forego virtualization to move “up the stack”.
VMware hasn’t stood still however, it has invested in other solutions – from its hybrid cloud offering, VCHS, to multiple end user tools rolled out by its end user computing group – VMware has been full throttle on innovative revenue streams. It is this same quest for new and interesting products that has led the virtualization juggernaut to invest in JFrog, the bizarrely named startup that delivers tools to ease software management and distribution…
The tools JFrog makes, Artifactory Binary Repository Manager and Bintray, the binaries distribution platform, are used by developers globally who want to offload the finer details around software distribution to a third party component. It’s the same value proposition that the email vendors like SendGrid and Mailgun use to showcase what they provide to developers…
Read more from the source @ http://www.forbes.com/sites/benkepes/2014/07/16/vmware-invests-in-software-management-startup-jfrog/?ss=game-changers/