Cloud computing uptake ‘being driven by marketing departments’
March 24, 2011
Marketing and other non-IT departments are helping to drive the adoption of cloud computing within their companies, a meeting in New Zealand has heard.
Speaking at the IDC Cloud for Business Conference in Auckland, Tim Dillon, research associate vice president of IDC Australia and Asia-Pacific, said his own organisation is an example of this.
He noted the use of Salesforce.com applications as part of an overhaul of the body’s customer relationship management systems was chiefly driven by its sales and marketing team.
"It did not come from IT and wasn’t led by IT," Mr Dillion stated.
He added human resources departments at a number of different organisations are also making use of mobile cloud functionality in an attempt to attract the best employees.
The comments follow a recent report from IT analyst Gartner, which said cloud computing can help to free up space in data centres by taking on non-essential workloads.