Cloud computing trends: Three reasons skeptics aren’t adopting cloud
September 13, 2012
Grazed from TechTarget. Author: Lynda Stadtmueller.
Like the early days of the California Gold Rush, the promise of easy riches has spurred providers from all over the IT industry to cash in on cloud computing trends and launch cloud services. It is evident, however, that cloud adoption and usage remains lower than many providers anticipated in their business plans.
Only 15% of U.S. businesses currently use cloud infrastructure services, and even then, they only use them intermittently, according to Frost & Sullivan’s 2012 survey of IT decision-makers…
More discouraging for providers: A large percentage of the market has remained resistant to current marketing messages about the cloud’s allure. According to Frost & Sullivan, 40% of U.S. businesses claim to understand cloud computing trends but are unwilling to adopt cloud services. They have attended webinars, read marketing brochures, talked to salespeople — and yet they remain unswayed…
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