Cloud Computing: Tradescape raises $43M to help digital media companies manage finances
August 13, 2013
Grazed from VentureBeat. Author: Rebecca Grant.
Tradescape has raised $43 million for its software-as-a-service (SaaS) solutions to help online businesses handle their finances. The $43 million sum is the first chunk of of a proposed $114 million round. Tradecape works with ad agencies, content publishers, and content creators to manage transactions that start in digital media marketplaces.
Its “financial clearing” technology automates financial reconciliation, clearing, billing, settlement, invoicing, reporting, and auditing. Buying and selling media is a complicated process. Tradescape’s tools helps brands, agencies, and marketers ensure that they stay on-budget without constantly needing to check in with their partners and track campaign performance…
Its micro-clearing engine can quickly process billions of transactions from multiple partners to make the “complex value-exchanges” more navigable. Content owners and publishers can use Tradescape’s products to monitor the monetization and consumption of their content…
Read more from the source @ http://venturebeat.com/2013/08/13/tradescape-raises-43m-to-help-digital-media-companies-manage-finances/