Cloud Computing: The Myth Of The Green Datacenter

October 11, 2014 Off By David

Grazed from EnterpriseTech.  Author: George Leopold.

Here’s the reality when it comes to datacenter energy consumption: If the cloud industry were a country, according to a recent study, it would be the fifth largest energy consumer in the world.

The survey of datacenter energy consumption has a definite slant: It was funded by the National Mining Association and something called the American Coalition for Clean Coal Energy. Still, the reality in the U.S. and emerging markets like China is that most of the electricity the industry consumes is produced in coal-fired plants. Moreover, energy consumption at datacenters will only increase as more users with more wireless devices tap into cloud services…

Not that cloud services providers haven’t attempted to decrease energy usage. But those efforts appear to have hit a point of diminishing returns. Indeed, a datacenter survey by market researcher and industry consultant Uptime Institute warned in June that investments aimed at improving datacenter power usage efficiency, or PUE, are hitting a wall…

Read more from the source @ http://www.enterprisetech.com/2014/10/10/myth-green-datacenter/