Cloud Computing, the Media Industry and Midsize Firms

Grazed from Midsize Insider. Author: Marissa Tejada.

Cloud computing is a game-changing technology that is making a difference in most industries, including the media industry. In a recent article, the CTO of Amazon.com pointed out that the cloud has changed the way in which firms are approaching media production, enabling them to innovate in new and creative ways. The promise of the cloud in the media industry parallels the experiences of growing firms today when considering the cloud to help them to become more productive and competitive.

Cloud and Media Production

In a recent post on CloudAve, writer Ted Navarro highlighted thoughts about the evolution of cloud technology from Werner Vogels, the CTO of Amazon.com. Vogels pointed out that the cloud will help to develop greater innovations in mobile and analytics. He also called out the effect that cloud computing has had on media and even on midsize firms. Midsize firms at one point, he said, could not produce what they wanted due to the expense associated with hardware and third-party production houses. Now, with the cloud, the creation of rich media has lowered in price as various audio and video tools have become more commoditized…

Another example offered by Vogel in the CloudAve post is the fact that smaller companies never imagined that they could distribute their media internationally, yet today they can do so simply by leveraging the cloud. As a result, the economics of the media industry have changed and continue to evolve as companies build on new channels of distribution in the industry. With these numerous shifts in the media industry on account of the cloud, according to the article, next year will see a large-scale adoption of cloud media production…

Read more from the source @ http://midsizeinsider.com/en-us/article/cloud-computing-the-media-industry-and