Cloud Computing: Steve Ballmer launches Microsoft 2.0
July 12, 2013
Grazed from ComputerWeekly. Author: Cliff Saran.
Steve Ballmer has unveiled plans to reinvent Microsoft with a big push to develop hardware from phones to set top boxes, as it attempts to remain relevant in the era of IT consumerisation. In a memo to staff, the bullish CEO stated: “The bedrock of our new strategy is innovation in deep, rich, high-value experiences and activities. "It’s the starting point for differentiated devices integrated with services. Our family will include phones, tablets, PCs, 2-in-1s, TV-attached devices and other devices to be imagined and developed.”
Addressing the success of Apple in creating a homogenous hardware and cloud environment with desirable devices, Ballmer said: “No technology company has as yet delivered a definitive family of devices useful all day for work and for play, connected with every bit of a person’s information available through one cloud.”…
The company has repositioned Bing from internet search into a knowledge repository. He said: “Our machine learning infrastructure will understand people’s needs and what is available in the world and will provide information and assistance. “…
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