Cloud Computing: SDL looks to battle Oracle, Salesforce.com in ‘customer experience’
January 27, 2014
Grazed from InfoWorld. Author: Chris Kanaracus.
Customer experience has emerged as one of the enterprise software industry’s hotter segments of late, as companies try to run marketing, sales and support across both traditional and digital channels. While Salesforce.com, Oracle, and other large vendors have generated headlines for their moves into customer experience, SDL is hoping to present itself as an independent alternative with a newly launched product suite.
The SDL Customer Experience Cloud brings together Web content management, campaign management, social analytics, e-commerce, language translation services and documentation, with a unified user interface, according to a company announcement Monday. The suite is the result of several years of work, according to SDL…
All SDL products will be available in SaaS (software as a service) form, receiving updates on a quarterly basis, SDL said…
Read more from the source @ http://www.infoworld.com/d/cloud-computing/sdl-looks-battle-oracle-salesforcecom-in-customer-experience-235069