Cloud Computing: Salesforce.com Acquires Big Data CRM Startup RelateIQ
July 12, 2014
Grazed from CRN. Author: Kevin McLaughlin.
Salesforce.com has acquired RelateIQ, a Palo Alto, Calif.-based startup that has been touting its big data-infused software as the next generation of customer relationship management. Salesforce.com is paying $350 million for RelateIQ, which sells a "relationship intelligence platform" that gathers and analyzes data from salespeople’s interactions with contacts, including email, calendars and smartphone calls. It then uses this data to provide insights that can help deals move faster.
RelateIQ’s software supports Office 365, Exchange 2013, Exchange 2010 and Google Apps. It also works with Facebook to let users add photos and verify contact information…
RelateIQ has positioned itself as a competitor to Salesforce.com, so the San Francisco cloud giant is eliminating a potential future annoyance by acquiring it. "Salesforce.com pioneered the shift to enterprise cloud computing, redefining modern CRM as we know it. As you know, RelateIQ is pioneering the next generation of intelligent computing through data science and machine learning," Steve Loughlin, RelateIQ co-founder and CEO, said in a blog post Friday…
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