Cloud Computing: Salesforce aims to reach customers anywhere and on any device
November 28, 2013
Grazed from The Washington Post. Author: Mohana Ravindranath.
San Francisco-based cloud computing giant Salesforce got big as one of the few companies that helped businesses manage and store customer data. Fifteen years later, it is trying to help businesses reach those customers through their smartphones, tablets and social media.
Salesforce’s recent product launches and acquisitions suggest the company is expanding its focus from business-to-business communication and branching out into business-to-consumer services. At its recent Dreamforce, Salesforce’s annual conference and product launch, the company unveiled Salesforce1, a cloud-based system helping businesses, sell, market and deal with customer service issues through smartphones and tablets. It also announced the ExactTarget Marketing Cloud, which tailors advertising to customers on e-mail, Web, mobile and social media sites…
During a keynote speech at Dreamforce, chief executive Marc Benioff compared the “Internet of things” — a term technologists use to describe a network of connected smartphones, appliances and other electronics — to the “Internet of customers,” where businesses are connected to their consumers through whatever device they are using…
Read more from the source @ http://www.washingtonpost.com/business/on-it/salesforce-aims-to-reach-customers-anywhere-and-on-any-device/2013/11/27/f3eec06c-5141-11e3-9fe0-fd2ca728e67c_story.html