Cloud Computing: Rackspace escapes ASA wrath over “100% uptime” claims
October 10, 2012
Grazed from ITPro. Author: Jane McCallion.
Cloud service provider Rackspace has been cleared by an advertising standards regulator to continue using its "100% Uptime Guarantee" slogan in its marketing materials. A single complaint was made to the Advertising Standards Authority (ASA) by an unnamed party regarding the sponsored search advert, which described Rackspace as “The World Leader in Cloud Computing & Hosting" and promised a "100% Uptime Guarantee!”
The complainant claimed the advert was misleading, as they did not think it was possible to provide 100 per cent uptime for that kind of service. However, Rackspace successfully argued that consumers would understand the company was offering a guarantee of service and, if a customer did not receive 100 per cent uptime, they would be reimbursed…
The company also pointed to its service level agreement (SLA), which stated that, if it failed to ensure 100 per cent uptime, clients would be entitled to compensation proportionate to the downtime they had experienced. In its adjudication, the ASA said: “We investigated the ad under the [Committees of Advertising Practice] Code … but did not find a breach.”…
Read more from the source @ http://www.itpro.co.uk/643429/rackspace-escapes-asa-wrath-over-100-uptime-claims