Cloud Computing: Online Storage Service Box Courts Hollywood
March 13, 2014
Grazed from TopTechNews. Author: Jessica Guynn.
Aaron Levie, the 29-year-old chief executive of Box Inc., walked the red carpet at the Oscars this year in a dark suit and tie, pressed white shirt and his trademark neon blue sneakers. "I asked about the sneaker dress code," said Levie, who like many Silicon Valley entrepreneurs doesn’t like anything slowing him down, least of all a pair of dress shoes. "Apparently it was not a problem."
It was the movie industry’s biggest night and Levie didn’t waste any time talking up cloud computing to Hollywood stars including Harrison Ford. "He seemed to get it," Levie said of the 71-year-old actor. Levie, whose 8-year-old company is gearing up for the most hotly anticipated technology initial public stock offering to come out of Silicon Valley this year, has been spending a lot of time in Hollywood lately…
With sales growing threefold last year, the entertainment industry has become one of the largest markets his company serves. Levie is looking for an even bigger jump this year…
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