Cloud computing next ‘big thing’

July 31, 2011 Off By David
Grazed from Manila Bulletin Publishing Company.  Author: Emmie V. Abadilla.

Cloud computing is the next biggest thing after the invention of paper and printing, according to Trend Micro CEO Eva Chen, addressing the 2011 Asia Pacific Media Conference in Tokyo the other day…

The latter enabled men to keep the bulk of human knowledge in books, she pointed out. However, the former allowed access to a more massive body of digital information.“Of the 35 zettabytes (or 35 billion terabytes) of all digital data in 2020, 11 zettabytes will be in the cloud,” revealed Chen, whose company’s vision is to make the world safe for the exchange of digital information.

By the middle of the decade, by 2015, cloud computing is expected to be a $146-billion market. But even now, Trend Micro encounters new threats every 1.5 seconds. “We see threats increasing so fast, we block billions of threats daily,” Chen noted.

“We are not the largest security company but we are famous in the industry for being always the first to come up with solutions for new infrastructure and the first to come up with smart protection.”

Traditional security is insufficient, she stressed. “We use cloud computing, so we understand cloud infrastructure. We know how to use virtualization without compromising the network. We give, not just outside-in threat protection but also inside-out data protection.”

Trend Micro generated $1.2-billion sales in 2010, posting $350-million earnings. “We expect a 50 percent growth in revenues for global cloud computing in the next years,” according to Executive Vice President and Chief Development Officer Oscar Chang.

And though the company is more focused on enterprise business, it plans to invest big in the consumer sector. “People are getting richer in the China and the rest of Southeast Asia,” he observed. “We will be number one in cloud security in Asia Pacific.”

While the company’s largest market remains to be Japan, its global technical support center is located in the Philippines. “Our business here is booming very fast and we are starting to leverage the Philippines in consultancy.