Cloud Computing: Microsoft wants to monopolize your workplace
June 14, 2016
Grazed from TheWeek. Author: Jeff Spross.
Microsoft announced on Monday that it’s dropping $26.2 billion to acquire LinkedIn, the social network geared towards resumes, employment history, and connecting corporate professionals and white-collar workers. It’s a generous offer: The buy per share is 49.5 percent over where LinkedIn’s stock closed on Friday. It may seem quixotic when a tech giant known for its personal computer businesses buys a social network. But if you dig through Microsoft’s history, there’s a pretty clear strategy here.
Microsoft got going as a dual juggernaut in both the world of PCs and the software you run on them. It’s not just individual consumers who buy PCs — it’s also companies, and they buy in bulk. This provided an excellent opportunity for Microsoft to place its PCs, its Windows operating systems, and its software package of Microsoft Office products into one big grab bag for bulk buyers…
In fact, the famous antitrust lawsuit against Microsoft hinged on its use of overwhelming market share to essentially force that amalgam down buyers’ throat and freeze out any possible competitors…
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