Cloud Computing: Microsoft Touts Azure To iOS, Android Developers
June 28, 2013
Grazed from InformationWeek. Author: Michael Endler.
On Thursday, Microsoft clarified the importance of Azure to its transitioning identity. If developers buy into the vision, Microsoft could use the popularity of mobile platforms, including iOS and Android, to become a cloud powerhouse. During Thursday’s keynote at Microsoft’s Build conference, the company announced several new services for Windows Azure, its cloud computing platform. Microsoft hopes the offerings will inspire developers to make Azure the cloud infrastructure of choice, even for apps that run on non-Windows platforms.
Microsoft also touted not only the growing number of companies that use the platform but also how Azure supports many of the company’s homegrown products, such as Office 365. Consistent with the Wednesday keynote led by CEO Steve Ballmer, Thursday’s session emphasized that Microsoft is a company in the midst of rapid transition, much of it fueled by the rise of mobile devices…
Ballmer declared last fall that the company would become a "devices and services" provider, and he reiterated the point when he spoke at Build. Reports claim the CEO plans to restructure the company to reach this goal. In the meantime, company executives spent Thursday emphasizing that Azure represents a new, more open and collaborative attitude between Microsoft, developers, and competing platforms…
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