Cloud Computing: Microsoft Should Build On Its Past, Not Ignore It
April 6, 2014
Grazed from Forbes. Author: Jonathan Salem Baskin.
With Satya Nadella at the reins for a few months now, and a major developer presentation under his belt, it seems apparent that Microsoft MSFT -2.76% is going to reinvent itself as a cloud-based, cross-platform software services provider. Like Yahoo YHOO -4.19% without Katie Couric, though with its own search, so sorta like Google GOOG -4.59%, too.
Like Facebook without the posts or user data, but kinda like Oracle, with a cadre of captive users, only not really. Similar to Apple, but lacking the dedicated hardware users, though lots of folks love Xbox…
Considering it missed almost completely the evolution of its marketplace — and the transformation of its once hegemonic command of computer OS into an island, albeit a huge one — its new strategy means it’s all but starting from scratch. Hence Nadella calls the company “a challenger brand.” The business media love it. As a marketer, I wonder if it’s missing the boat by a mistaken understanding of 1) the boat, and 2) said miss…
Read more from the source @ http://www.forbes.com/sites/jonathansalembaskin/2014/04/05/microsoft-should-build-on-its-past-not-ignore-it/