Cloud Computing: In 2014, AMD will challenge Intel with ARM-based server chips
October 30, 2012
AMD, which has fallen behind its chief rival Intel in the x86 processor business, announced on Monday plans to make new 64-bit chips based on ARM’s chip technology that will target data center and cloud computing companies. AMD will continue to make x86 processors as well.
AMD will license the ARM chip technology as part of a strategy that will bring cell phone chips into its servers. The company on Monday announced that it will design 64-bit ARM technology-based processors in addition to its x86 processors for multiple markets — hoping to cater to the needs of data center and cloud-centric companies looking for low power computing…
The move has been debated within AMD for some time, and represents AMD’s embrace of a heterogeneous computing strategy. The news also shows how AMD is distancing itself from its fellow x86 rival, Intel, and in reality, could prove to be AMD’s best chance to continue on as player in the chip market.
At a press conference on Monday AMD CEO Rory Read said, “Modern cloud is the killer app and it is bringing about the fastest growth across the industry.” He is convinced that ARM and AMD “can change the server and data center landscape.” In a press statement to accompany the news conference, Reed added:
“Through our collaboration with ARM, we are building on AMD’s rich IP portfolio, including our deep 64-bit processor knowledge and industry-leading AMDSeaMicro Freedom supercompute fabric, to offer the most flexible and complete processing solutions for the modern data center.”
Read more from the source @ http://gigaom.com/cloud/amd-will-challenge-intel-with-arm-based-server-chips-in-2014/